Beeautify is a privately owned and locally operated business based in Yanchep (Yandjip), some 55 km north of Perth in Western Australia.

Their customers are conscious consumers who want a natural skincare alternative that prevents sun damage, ageing, blemishes and dehydration of the skin. To achieve this, Beeautify have teamed up with one of nature's most precious organisms – the Honey Bees!

Beeautify products are unique because they are formulated with Jarrah honey – honey produced by bees who foraged the nectar from Western Australia Eucalyptus marginata trees. Manuka honey is often referred to as the most medicinal honey, but few people know that Jarrah honey has one of the highest antioxidant and antimicrobial activities in the world. It has been used extensively in skin healing therapies. High levels of hydrogen peroxide in the honey may contribute to lightening skin blemishes, acne scars and age spots.


Meant To Bee: Where It All Began
 
Beeautify started as an entry in a "business startup hackathon" in early 2019. Beeautify Co-Founder Dani Boksjo pitched her idea of using a substantial amount of Jarrah honey in a face cleanser which would be helpful (beneficial) in repairing and preventing sun-damaged skin.
 
The idea quickly gained traction and her husband Figge Boksjo, who has an entrepreneurial background in running businesses and projects in large corporations, developed a business case showing that natural honey skincare could really work to help conscious consumers who want a natural skincare alternative that prevents sun-damage, ageing, blemishes and dehydration of the skin.
 

Dani grew up in Brazil, where she spent her childhood surfing. She completed her Certificate in Beekeeping in 2018 and became involved with the Cooperative Research Centre for Honey Bee Products in Yanchep.
 
With years of sun exposure catching waves in the Atlantic and Pacific Ocean, Dani realised there was a shortage of skincare products that aim to prevent the development of sun damage, blemishes and hyperpigmentation. She remembers her sun-loving vovó (grandma) Jaci, who created natural home remedies, using honey, avocado, pawpaw skins, beeswax and propolis to make her own face, body and hair masks. With a bachelor degree in science and a love for the bees and their work, Dani began developing research-based formulas, combining science with ancient remedies and the power of nature.

 
We Bee-long Together: Developing the Perfect Skincare Combination
 
Following their entry into the business startup hackathon, trials started and overwhelming positive feedback showed that the Beeautify skincare range was a winning concept. Dani and Figge cofounded Beeautify in late 2019 and as the pandemic hit Australia, the opportunity came about to quit their day jobs and change career direction to focus entirely on building a successful business.

Dani and Figge source traceable ingredients from ethical local suppliers and manufacture their products in their lab facility in Yanchep. They use honey and beeswax from their own apiary (beehives) in Yanchep and Carabooda, as well as from local beekeepers nearby and in the Jarrah forests in the southwest of WA.

Beeautify’s most popular product is the Gentle Honey Cleanser, which contains the unique Jarrah honey, only found here in Western Australia. Jarrah honey has one of the highest antioxidant, antimicrobial and antibacterial activities in the world. That's why they use it to create innovative and natural skincare products for the conscious consumers, who want a natural skincare alternative that prevents sun-damage, ageing, blemishing and dehydration.
 
Other products in their range include day creams, night creams, and honey clay masks.

Beeautify have two skincare routine packs, formulated to address different skin types, the Beeautify Balancing Skincare Routine, and the Beeautify Nourishing Skincare Routine.
 
They are also releasing some fantastic new body products this year which they are very excited about!


Show Me the Honey!

Dani and Figge’s foray into the small business world has not been without its trials and tribulations. They say their biggest challenge has been reaching a larger audience and creating brand awareness. They are a young company, that started during the early days of Covid, and they are excited to work hard to establish brand recognition as the Beeautify brand starts to grow locally and globally.
 
Perth Makers Market has played an important role in raising the brand awareness of Beeautify and exposing its products to their market community. Dani and Figge love that it showcases local and handmade creations, and offers opportunities for small businesses like theirs to share their skincare range with customers who value WA made products.

 
Bee the Change You Want to See: Beeautify’s Vision for the Future

As a company, Beeautify believes in creating a business that elevates humanity. They balance purpose and profit. Dani and Figge consider their decisions and the impact they have on their team, customers, suppliers, community, and the environment.
 
Beeautify aims to be a part of the community of leaders, driving a global movement of people using businesses as a force for good.

Will You Bee Mine?
 
You can find the Beeautify range at the upcoming Perth Makers Market on Sunday 25^th September at Goolugatup Heathcote in Applecross.
 
You can also watch a video of the Beeautify journey here: https://www.youtube.com/watch?v=I39RZos-3FQ
 
Shop online on their website: http://www.beeautify.com.au/